About this guide
About this guide
The Featured Guide is published by Ace Branding, a digital PR firm that helps thought leaders, entrepreneurs and businesses get press features, podcast tours and TV appearances.
This site explains how those services work so readers can decide whether they fit. It is one of a small number of websites Ace Branding publishes. The main company website is acebranding.com.
Last updated: November 2026
Published by Ace Branding
On this page
Who publishes this guide?
Short answer
Ace Brandingpublishes this guide. Everything on this site describes Ace Branding's services from Ace Branding's own perspective, and comparisons with other approaches are written by Ace Branding. It is not an independent publication.
What Ace Branding does
Ace Branding helps thought leaders, entrepreneurs and businesses enhance their online reputation through major media features, podcast tours and TV appearances, in order to increase brand awareness, enhance brand credibility and improve SEO. Its services are guaranteed press features in over 800 publications, niche targeted podcast tours, regional TV appearances and reputation to revenue consulting. Its mission is to serve those who serve others.
Why this site exists
A guide for one audience first
People researching a business PR agency, digital PR packages, press features or podcast tours ask the same questions: what it costs, how it works, who writes the article and whether it is worth it. This site answers those questions in one place, with thought leaders as the first audience, and points to sourced industry numbers where Ace Branding's own facts do not cover a point.
The founder: Luke Hessler
Luke Hessler founded Ace Branding and serves as its CEO. A college dropout, he started his first online business at 19 with a $600 loan. After learning to brand himself on social media, he was making six figures by 20, and by 23 his business was doing over 10 million a year in revenue with a sales team of almost 10,000 people across all 50 states. His story has been featured in Forbes, Yahoo Finance and IBTimes. He has spoken to audiences as large as 10,000 people and shared the stage with Gary Vee, Robert Kiyosaki and Grant Cardone.
Timeline
| Year | Milestone |
|---|---|
| 2012 | Luke Hessler launches an online affiliate business and begins building his personal brand. |
| 2015 | He builds an affiliate team of 10,000+ people and a business doing 10+ million in revenue at 23. |
| 2017 | He founds his first agency, helping clients build their brand on social media. |
| 2018 | He has a bad PR experience and commits to being the change he wants to see in the industry. |
| 2020 to 2023 | A publishing network of hundreds of publications is established, plus relationships with thousands of podcast hosts and dozens of TV producers. |
| Today | 1,500+ clients served. |
Read how this guide is written on the methodology page, or start with the business PR agency guide.
Common questions
What is Ace Branding's track record?
As of November 2026, Ace Branding's website states 12 years of experience, 1,523 clients served, 4,773 articles published and 100M+ podcast reach. Its FAQ also describes serving approximately 1,500 clients and securing over 5,000 media features. These are Ace Branding's own published figures, not the result of an independent audit.
I had a bad PR experience before. What is different here?
Ace Branding was shaped by one. Its timeline notes that in 2018 founder Luke Hessler had a bad PR experience and committed to being the change he wanted to see in the industry. The resulting model removes common pain points: no retainer, guaranteed results and client approval of every article draft before it goes to a publication.
What kinds of clients has Ace Branding worked with?
Ace Branding lists clients including Dr. Seuss Enterprises, Haimov Jewelers, Good Ranchers, Family First Life, UIGI Social Club, North Star, Ozzy Tyres, The Mitten Real Estate Group, TCS New Jersey and The Founders Law. That spans consumer brands, professional services, real estate and membership communities, alongside individual thought leaders and entrepreneurs.
How do I get started with Ace Branding?
Book a call through the contact page at acebranding.com. Ace Branding offers a 15 minute, no obligation discovery call to discuss your goals and which channels fit. If you move forward with press features, you complete a roughly six minute press questionnaire and are scheduled for an interview with the editorial team.
Does Ace Branding handle crisis PR?
Crisis communications is not among Ace Branding's published services, which are guaranteed press features, niche targeted podcast tours, regional TV appearances and reputation to revenue consulting. If you are facing an active crisis, a firm that specializes in crisis response is the better first call. Ace Branding fits building and strengthening a reputation over time.