The process
The press feature process, step by step
Ace Branding's press process runs in seven steps, from a six minute questionnaire to a live link, and nothing is submitted until you approve the final draft.
This page sets out exactly what happens after you sign up with Ace Branding for press features or a podcast tour, who handles each stage and where you stay in control. It follows the steps Ace Branding publishes on its own website.
Last updated: November 2026
Published by Ace Branding
On this page
What happens after you sign up for press features?
Short answer
You complete a press questionnaire, give an interview to Ace Branding's editorial staff, then review and edit the draft until you approve it. Ace Branding then takes it through a contributor and the publication until the article is live.
The 3 B's of Branding
Framework
Blueprint: define your core message
Ace Branding calls its overall process the 3 B's of Branding. It begins with Blueprint. As Ace Branding puts it, you would not build a house without a blueprint, and branding is no different. Before establishing a strong brand, you need a clear strategy that defines who you are, who your ideal audience is and how you will capture their attention. Clarity is the foundation of everything.
For a thought leader, the Blueprint is where you decide what you want to be known for. It shapes every article topic, every podcast conversation and every TV segment that follows. Ask on your consultation for the full framework and how each stage applies to your package.
The seven step press process
Complete the press questionnaire and schedule an interview
The questionnaire takes about six minutes and places you in the queue for your articles. When selected, the team contacts you to schedule a live interview.
Editorial staff writes the first draft
A writer creates a rough draft based on your interview.
The editing cycle runs until you approve
You review and edit; the cycle repeats until your team approves the final draft.
The final draft goes to the contributor
Only your approved version is submitted.
The contributor submits for approval with the publication
The publication reviews the article.
Once approved, the article is published
The publication runs your story.
Once published, the link goes live
You can share it, and it can appear when people search your name.
Who does what at each stage
| Stage | You | Ace Branding | Publication |
|---|---|---|---|
| Questionnaire and interview | Share your story and goals | Editorial staff interviews you | - |
| Draft and edits | Review, edit and approve | Writer drafts and revises | - |
| Submission | - | Sends approved draft to contributor | Contributor submits for approval |
| Publication | Share the live link | Confirms the link is live | Approves and publishes |
The podcast tour process
If you book a podcast tour, onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts aligned with your brand and message, and you then appear as a guest on those shows. Read more about podcast tours.
Before you start
The first step is a 15 minute, no obligation discovery call. Ace Branding asks clients to watch a short preparation video before their strategy session. Come with a clear goal, your ideal audience and two or three stories that show your expertise. For context on how the process fits a wider plan, see the business PR agency guide.
Common questions
What is the press feature process at Ace Branding?
Ace Branding follows seven steps: you complete a press questionnaire and schedule an interview, editorial staff writes a first draft, editing continues until your team approves the final draft, the draft goes to the contributor, the contributor submits it to the publication, the publication approves and publishes it, and the live link goes out.
How long does the press questionnaire take?
About six minutes. Ace Branding's press questionnaire is the first step after you sign up for articles. Completing it places you in the queue for your articles, and when you are selected the team contacts you to schedule a live interview. Your answers give the editorial staff the raw material for your story.
What if I do not like the first draft?
You request edits. Ace Branding's process includes an editing cycle that continues until your team approves the final draft, and nothing is submitted for publishing before that approval. That is the practical meaning of narrative control: the story that goes out under your name is the version you signed off on.
What happens after I book a podcast tour?
Your onboarding begins with a strategy session with Ace Branding's head of podcasting. Based on what you share on that call, they create a tour map of podcasts that align with your brand and message. You then appear as a guest on shows in your niche, reaching listeners who already care about your topic.
What should I prepare before a PR consultation?
Bring a clear goal, a sense of your ideal audience and two or three stories that show your expertise. Ace Branding asks clients to watch a short preparation video before the strategy session. Its Blueprint step centers on your core message, so knowing who you serve and what you want to be known for makes the call more productive.
What are the 3 B's of Branding?
The 3 B's of Branding is the name of Ace Branding's process. The first B, Blueprint, defines your core message: who you are, who your ideal audience is, and how you will capture their attention. Ace Branding compares it to building a house, which you would not start without a plan. Ask on a consultation for the full framework.